Mobilizing
In Boundary Spanning Leadership, Ernst and Chrobot-Mason talk about Mobilizing – a key aspect of LAPH Phase II, Ideation. Through the "mobilizing" work that we do, we develop communities that can move the work forward. This process has five tactics:
Craft a galvanizing mission, vision, or goal that rallies groups to take collective action.
Build shared identity by identifying common, inclusive values.
Develop a culture in which everyone belongs.
Craft shared symbols or artifacts to represent who "we" are and what "we," as a collective, believe.
Narrate stories in which everyone plays a part.
All these tactics are familiar and serve as a great reminder of the leadership it takes to mobilize communities around population health improvement work!
Image from amazon.com